With more new record labels being launched than ever before, standing out from the crowd is crucial to success. But if great music doesn’t necessarily make a great label, what other factors determine the success or failure of an imprint? Running a label is easy. The day-to-day process, at least. Anyone can do that bit. Running a good label? That’s a whole different ball game. The best record labels are cultural icons that can reflect the era we live in. They aren’t just about delivering music to people. They’re about identities and stories, communities and, in some cases, whole lifestyles. The labels to which we submit...
As an independent record label that champions itself on “investing in the music and the talented artists that create it”, Royalti Virtue can be considered a label with a difference. Determined to work as one collective unit, while all the while producing music of several different genres, RV allow and encourage their acts to collaborate, innovate and be ambitious in their musical goals. Here, TITL meets some of the labels’ hottest artists and grills them on their artistic inspirations, plans for the future and how social media is helping boost their audience.
TITL: How would you each describe yourselves in three words?
Da’Rell is debuting his blazing new release, “Billboard” to the music industry. This raw single features three artists who sprinkle their unparalleled flavors on the track: Walker Down, Dre D and Darnel Overstreet.
Da’Rell is the founder and CEO of Royalti Virtue. He brings to the table much perseverance and devoted artistry. He gives us a taste of his musical creativity in “Billboard.”
The song boasts of the desire to make it to the top, and overcome struggles.
It speaks of actualizing dreams and maintaining positivity through the come-up. “Billboard” features some fresh young talent with sick flow, as well as some ski...