With more new record labels being launched than ever before, standing out from the crowd is crucial to success. But if great music doesn’t necessarily make a great label, what other factors determine the success or failure of an imprint? Running a label is easy. The day-to-day process, at least. Anyone can do that bit. Running a good label? That’s a whole different ball game. The best record labels are cultural icons that can reflect the era we live in. They aren’t just about delivering music to people. They’re about identities and stories, communities and, in some cases, whole lifestyles. The labels to which we submit...
As an independent record label that champions itself on “investing in the music and the talented artists that create it”, Royalti Virtue can be considered a label with a difference. Determined to work as one collective unit, while all the while producing music of several different genres, RV allow and encourage their acts to collaborate, innovate and be ambitious in their musical goals. Here, TITL meets some of the labels’ hottest artists and grills them on their artistic inspirations, plans for the future and how social media is helping boost their audience.
TITL: How would you each describe yourselves in three words?
Royalti Virtue have just taken on a few very talented young artists. They have just released a new single “Open Roads” which is collaboration between one of their youngest artists D3 ( 11 yrs old ) feat. Da’Rell Miller and our Top US Billboard artist Kim Cameron.
These guys were kind enough to answer a few question for us, here’s what they had to say.
Who inspired you to make music?
Kim – “I am not sure I have a specific person. Since I was little, I was drawn to it. I began my original project back in 2008 after a family member met with some horrible health issues. It felt easier to write my feelings in a form of a song…...